Why does my industry need its own guide to choosing an agency?
Because the test of a good agency is different in each field. A hospital group must ask about clinical review and patient privacy; a games studio must ask about community management and embargo discipline. A generic checklist never reaches those questions, so it cannot expose the wrong hire.
Do you only work with the industries listed here?
The list covers the sectors our guides address, and it is the honest boundary of our research. If your field sits between two listed industries, write to us with both in mind and we will say which guide is closer, or say plainly that we are not the right fit.
How much of the work is done by senior people?
The person who studies your industry leads the account. Junior support handles logistics and monitoring, but pitching, counsel and crisis work stay with the lead who knows your field and your message house.
What does an engagement cost?
Costs depend on the scope we agree after the first conversation: the number of stories per quarter, the markets covered and the crisis cover required. We quote a fixed monthly figure in writing before any work begins, and we do not sell packages off a menu.
How quickly can coverage start?
The study and message stages take the first weeks, because pitching before they are done wastes your one first impression with the press list. Straightforward announcement work can move faster where a date is fixed, and we will tell you at the outset what is realistic.
Can you guarantee coverage in named publications?
No, and you should distrust any agency that does. Editors decide. What we guarantee is the quality of the list, the evidence behind each pitch and honest reporting of the replies we receive.
Anything else, ask directly through the contact page.